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Diano Marina: what to see, beaches, hotels

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Diano Marina is a beautiful town in Liguria, on the Riviera di Ponente, on the stretch of coast between Cape Berta and Cape Cervo.

In its immediate hinterland, one can admire extensive cultivations of basil and olive trees, from which the famous Taggiasca olive oil is produced.

But the territory’s main economic resource is certainly linked to the tourism sector.

Since the 1980s, in fact, Diano Marina has undergone an enormous boom that has led the town to be, today, a renowned seaside resort for tourists from all over Europe.

It enjoys, in fact, the typical mild climate of the Ligurian Riviera and boasts a long sandy beach, mostly equipped, perfect for families with children or for those who want to relax.

Let’s discover together what to do in Diano Marina, and which are the best beaches and hotels to organise a perfect, relaxing seaside holiday.

Where is Diano Marina

Diano Marina is a municipality in the province of Imperia, in Liguria, located about 120 kilometres from Genoa.

How to reach Diano Marina

Diano Marina can be reached by car along the A10 Genova-Ventimiglia motorway.

The nearest exit is San Bartolomeo al Mare.

From here, take the SS1 Aurelia state road, arriving at your destination in a few minutes.

For those arriving by train, it may be useful to know that the new railway station, whose official name is Diano, is no longer in the centre but between Diano San Pietro and Diano Castello .

The station is connected to the city centre by a shuttle bus service.

For those arriving by plane, the nearest airport is Nice, France, about 90 km away.

Alternatively, the most convenient airport in Italy is Genoa.

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I talk about it HERE.

What to see

diano marina

The centre of Diano is perfect for a stroll among souvenir shops and bars where you can have an aperitif.

For a takeaway lunch, I recommend Panificio Gaggero, which produces focaccia and other truly excellent Ligurian specialities.

Although Diano Marina was hit in the past by a terrible earthquake that caused extensive damage, we can still admire several historical buildings scattered around the town such as Villa Scarsella, Palazzo Ardoino, Villa Paradiso and Palazzo del Parco.

The 19th-century Palazzo del Parco, a three-storey neoclassical villa, houses the MARM Museo Civico, which includes the archaeological museum, the Risorgimento museum and the mineralogical museum.

Palazzo del Parco also includes a lovely botanical park, which is open to the public.

For opening hours and other information, see the official website.

In the centre of Diano, you can also admire several memorials such as the one to the Fallen of the World Wars, to the Fallen of the Humanitarian Missions, to Andrea Rossi Pilota dei Mille, and to the Fallen of the Sea.

There is also a Monument to Christopher Columbus and a memorial dedicated to Cycling Champions.

What to do


Like most coastal towns, Diano Marina has a flat seafront prom enade perfect for a relaxing walk.

If you have half a day to spare, you can also plan a walk along the cycle-pedestrian path – 5 kilometres long and parallel to the sea – that leads to Imperia.

It is a walk suitable for everyone, closed to vehicular traffic, to be taken on foot or by bicycle .

Another beautiful excursion , but a bit longer to do in the area, is the stretch of the Sentiero Liguria (Liguria Path ) that connects the town to the charming medieval village of Cervo.

What are the beaches like in Diano Marina

diano marina beaches

Diano Marina is characterised by a fine, golden, sandy beach over 3 kilometres long.

The seabed slopes gently, so the beach is perfect for families with children .

Diano Marina is also one of the locations in Liguria awarded the Blue Flag.

Diano Marina Beach

Along the coast, there is a succession of bathing establishments, whose prices are not exactly cheap, and private beaches reserved for hotel guests.

There are also some free beaches (few) and equipped free beaches.

Diano Marina Bathing Establishment

The Bagni Teresa offer various services, including the rental of beach umbrellas, deckchairs, sunbeds, a volleyball net, a children’s play area, and a good dose of kindness and friendliness that, alas, are not always so obvious in Liguria.

There are also excellent dishes at the bar, at an honest price.

Bagni Teresa – Viale Torino, 11 Diano Marina (IM).

Where to sleep in Diano Marina

In Diano Marina, you can find hotels located on the seafront so convenient if your main objective is to relax on the beach, or B&Bs or flats located in the immediate inland, surrounded by greenery and tranquillity.

Hotels Diano Marina

The B&B HOTEL Diano Marina Palace is located directly on the sea.

It offers an excellent breakfast and private parking (the latter at an additional cost of €15.00 per day).

In the streets adjacent to the hotel, some free parking can be found.

A cot 0-2 years old is provided free of charge and children up to 4 years old are free of charge – book here.

Agriturismo Le Girandole is surrounded by lemon trees and fragrant basil cultivations, 800 metres from the sea.

le girandole diano marina

It offers bright flats equipped with everything (dishwasher, washing machine..) with a private terrace and parking included.

It really is a lovely place – book here.

Do you need travel insurance? As a reader of BimbeinViaggio, you are entitled to a 5% discount.

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Read on:

1. Lemon Festival in Menton

2. Medieval Village of Cervo

3. Whale Watching

4. Alassio

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